In 2009 Cotton installed a pop-up French bakery/art installation at Partners & Spade in New York City. Over three weekends in November Cotton baked and sold confections and baked goods that often serve as visual reference for his paintings and sculptures.

Will Cotton Bakery staff, comprised of friends of the artist, wore cupcake and frosting tiaras, and aprons, made by Cotton. His idea was to create a space where the public could experience the painting process as he does, surrounded by the aroma of freshly baked sweets, adding an aromatic layer of sensation to the experience of viewing his work.